Skip to main content

Account-based marketing for ANZ enterprise accounts

Outbound & Sales Calling

Human follow-up of relevant contacts and campaign responses, with qualification evidence and a clear handoff to your sales team.

Review your priority accounts

The problem we address

Relevant account interest stalls when contact, qualification and sales handoff lack a clear owner.

Who this is for

Regional sales and marketing leaders with priority accounts, a proven enterprise offer and account executives ready to accept meetings.

What D&G does

  1. Research relevant buying roles within the approved accounts
  2. Use agreed email, LinkedIn and phone outreach with approved permissions and resources
  3. Qualify, book and confirm meetings against the agreed definition
  4. Record attendance, qualification evidence and the handoff to your account executives

What your team gets

  • Contact and account coverage plan
  • Approved outreach and useful resources
  • Meeting records with qualification evidence
  • A confirmed handoff to your sales team

The engagement defines the agreed deliverables and volumes.

One account plan, connected delivery

Human follow-up connects to the same account, content and paid plan, with an evidence-based qualification bar agreed with your team.

The aim: Held, validated qualified meetings and clearer opportunity creation are the intended outcomes. Your team owns later sales conversion.

  • Default scope ends at validated qualified meeting handoff; your team owns closing
  • A booked meeting is not automatically held, qualified or accepted by sales
  • Qualification, no-show handling, calendar capacity and scope are agreed before commercial terms
  • Commercial terms, qualification and delivery capacity are agreed in the funded scope
  • Outreach channels, resources and permissions must be approved before delivery

Before you decide

What counts as a qualified meeting?

Agree the meeting definition, qualification evidence, no-show handling and review process before scope and commercial terms. Booked, held, qualified and sales-accepted outcomes are recorded separately.

Who follows up after the qualified meeting?

Your sales team. D&G's default scope ends at validated qualified meeting handoff. Confirm an account executive, calendar availability and follow-up ownership before scoping the pilot.

Can we buy outbound on its own?

The default is one managed ABM programme. A standalone pillar can be considered where your team owns the account plan, useful content, distribution and the other dependencies. Confirm those responsibilities before agreeing scope.

Explore the connected programme

Review your priority accounts

Start with a free account-fit review. Agree the right scope before committing.