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Account-based marketing / Technology / ANZ

ABM agency for technology vendors in ANZ.

David & Goliath builds and runs account-based marketing programmes for technology vendors selling into ANZ enterprise accounts.

Review your priority accountsSee how it works

A free 30-minute account-fit review covering up to three priority accounts, with a one-page recap.

The account planANZ / enterprise
Start hereYour priority
accounts.People. Roles. Problems.
  1. 01Employee-Led Content
  2. 02Account-Based Paid Ads
  3. 03Outbound & Sales Calling
One account plan connects content, paid distribution and human follow-up.
One team, one target list.

Content Distribution Conversation

The three pillars

Three responsibilities.
One account plan.

Content, paid distribution and human follow-up work from the same priorities. Account-Based Strategy is the shared foundation.

01

Employee-Led Content

Turn your experts' knowledge into useful content for buyers in your target accounts.

Explore this pillar
02

Account-Based Paid Ads

Put relevant expert content and useful resources in front of buying roles at your named accounts.

Explore this pillar
03

Outbound & Sales Calling

Follow up relevant contacts and campaign responses to create qualified meetings for your sales team.

Explore this pillar
Shared strategy

Account selection. Buyer questions. Clear ownership. Agreed measurement.

View the programme

How the work connects

From a named account
to a relevant conversation.

One plan connects production, distribution and follow-up.

  1. 01

    Choose the accounts

    Agree the companies, buying roles, problems and owners worth your team's attention.

  2. 02

    Make expertise useful

    Turn your experts' knowledge into content that answers real buyer questions.

  3. 03

    Reach the right roles

    Connect paid distribution to the same account list and useful resources.

  4. 04

    Follow up with people

    Coordinate relevant outreach, responses and calls with a clear owner for the next step.

  5. 05

    Qualify and hand over

    Record meeting quality and context. Your sales team owns closing after the agreed handoff.

Booked, held and qualified meetings are recorded separately. AI supports research, production and coordination.

Understand meeting quality

Useful before the first call

A clearer view.
A better next move.

Explore the resource library
The account plan

Build your ANZ account approach

What changes when cybersecurity marketing starts with named accounts?

Read the guide The measurement

Measure progress, not just activity

Separate account coverage, engagement and commercial progress.

Read the guide The fit

When does account-based marketing fit?

Understand the account and buying-role approach before selecting a programme.

Read the guide

Explore our ABM agency in Australia and ABM pricing to see how the programme is scoped.

Where we fit

Technology vendors.
Enterprise accounts in ANZ.

For technology, cybersecurity and AI-native sales and marketing teams with a proven enterprise offer and an account-growth challenge. Programme fit depends on your accounts, offer and delivery readiness.

Additional APJ markets require a separate scope. Your sales team remains responsible for closing.

Check programme readiness Meet David & Goliath

Start with an account-fit review

Where does your account plan
need support?

A free 30-minute account-fit review covering up to three priority accounts, with a one-page recap.

Review your priority accountsA fit review, not a free campaign strategy. Deeper diagnosis is separately paid and scoped.