Plays
David & Goliath publishes operating methods for account-based marketing with technology vendors across Asia-Pacific. Each play shows the decision, the threshold and where the work stops. 6 plays are published.
- ABM
- Outbound
Positive Reply to Briefing in One Day
Turn a two line yes into a researched one page briefing, before the meeting is even booked.
Tools: Claude, Apollo, Sales Navigator, Gmail
- Signal
Compliance Date Tracking
Turn a public compliance date into a reason to speak, and drop it when the buyer cannot open the page.
Tools: Claude, Gmail
- ABM
One Account List, Every Channel, Same Fortnight
Run content, ads and outreach from one named account list in the same fortnight.
Tools: Sales Navigator, Apollo, Smartlead, HeyReach, CloudTalk, Firmable
- ABM
- Paid
One Ad That Worked to Fifteen That Might
Turn one ad you already kept into at most fifteen variants that might earn a test.
Tools: Claude, Higgsfield
- ABM
Qualified, and Signed Before Kickoff
Start only when the account list, the expert time and the sales owner are signed.
No tools
- Signal
Job Openings Monitoring, ANZ
Use a new Australia or New Zealand role as a signal only when the account is already on your list.
Tools: Sales Navigator, Claude
Want these running on your accounts?
Get a free 90 day ABM plan. Bring your Tier 1 account list and book a 30 minute call. We unlock the plan on the call and walk through it step by step.