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Account-based marketing for ANZ enterprise accounts

Managed Account-Based Marketing Programme

Explore managed ABM for technology vendors in ANZ, connecting expert-led content, account-based ads and human outreach through one agreed account plan.

Get your free 90 day plan

The problem we address

Content, paid media and follow-up need one account plan and clear ownership to support the same buying conversations.

Who this is for

Regional technology sales and marketing teams with a proven enterprise product, priority ANZ accounts, a commercial sponsor, available experts and a sales follow-up owner.

What D&G does

  1. Agree accounts, buying roles, messages, owners, exclusions and the measurement baseline.
  2. Prepare approved expert content, paid audiences and outreach inputs.
  3. Launch the agreed campaigns, follow up responses and record meeting screening and sales handoff.
  4. Review account coverage, meeting quality and delivery economics before deciding whether to continue, adapt or stop.

What your team gets

  • Account/role plan and scorecard
  • Approved expert profiles/topics/assets
  • Paid audience/creative/media plan
  • Outreach inputs and records
  • Meeting/handoff ledger
  • Closing review and ongoing recommendation

The engagement defines the agreed deliverables and volumes.

One account plan, connected delivery

Modern ABM. Compete with your giants. Account-Based Strategy connects Employee-Led Content, Account-Based Paid Ads and Outbound & Sales Calling, beyond the inbox.

The aim: Coordinated account coverage and screened sales conversations.

  • The default scope ends at screened handoff. Your sales team owns later conversion.
  • The offer, account limits, asset volumes, any paid ad spend not included in the price, tools budgets and success thresholds are agreed in the engagement.
  • Closing ownership, CRM replacement and enterprise AI deployment are outside the default scope.

Before you decide

How does the 90-day ABM pilot work?

The pilot starts at a readiness-approved kickoff and includes setup, approved launch, follow-up and a closing evaluation. It covers a bounded ANZ account cohort. Exact dates, deliverables and success measures are agreed in the engagement.

What does the programme cost?

Foundational ABM, the 90-day pilot, is US$5,000 a month (US$15,000 in total). Foundational ABM does not include paid ad spend. Other ABM packages range from US$9,000 to US$20,000 a month, depending on paid ad spend, regions, physical gifting and events. Package prices include up to US$4,000 a month of paid ad spend, and any spend above that is billed in addition. The free 90 day ABM plan is separate from the paid pilot.

What do we need before starting?

A proven enterprise offer, priority ANZ accounts, a commercial sponsor, experts and an approver, a sales owner, approved data and media access, and an agreed budget and baseline.

How do you measure progress?

We review account and role coverage, relevant responses, booked and held meetings, sales acceptance and stage costs with attribution. A booked meeting is recorded separately from one that was held.

Do you guarantee meetings or revenue?

No blanket meeting, engagement, cost-per-lead or revenue guarantee is part of the programme. Success definitions and commercial terms must be agreed before delivery.

Does the pilot automatically renew?

No. There is no automatic renewal, and any further delivery is agreed separately.

Explore the connected programme

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Get your free 90 day plan

Start with a free account-fit review. Agree the right scope before committing.