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Account-based marketing for ANZ enterprise accounts

Managed Account-Based Marketing Programme

One managed account-based marketing programme connects expert content, account-based paid ads and human outreach for technology vendors selling into ANZ enterprise accounts.

Review your priority accounts

The problem we address

Content, paid media and follow-up need one account plan and clear ownership to support the same buying conversations.

Who this is for

Regional technology sales and marketing teams with a proven enterprise product, priority ANZ accounts, a commercial sponsor, available experts and a sales follow-up owner.

What D&G does

  1. Agree accounts, buying roles, messages, owners, exclusions and the measurement baseline.
  2. Prepare approved expert content, paid audiences and outreach inputs.
  3. Launch the agreed campaigns, follow up responses and record meeting qualification and sales handoff.
  4. Review account coverage, meeting quality and delivery economics before deciding whether to continue, adapt or stop.

What your team gets

  • Account/role plan and scorecard
  • Approved expert profiles/topics/assets
  • Paid audience/creative/media plan
  • Outreach inputs and records
  • Meeting/handoff ledger
  • Closing review and ongoing recommendation

The engagement defines the agreed deliverables and volumes.

One account plan, connected delivery

One team, one target list. Account-Based Strategy connects Employee-Led Content, Account-Based Paid Ads and Outbound & Sales Calling.

The aim: Coordinated account coverage and qualified sales conversations.

  • The default scope ends at qualified handoff. Your sales team owns later conversion.
  • Fees, account limits, asset volumes, media and tools budgets, and success thresholds are agreed in the engagement.
  • Closing ownership, CRM replacement and enterprise AI deployment are outside the default scope.

Before you decide

How does the 90-day ABM pilot work?

The pilot starts at a readiness-approved kickoff and includes setup, approved launch, follow-up and a closing evaluation. It covers a bounded ANZ account cohort. Exact dates, deliverables, fees and success measures are agreed in the engagement.

What do we need before starting?

A proven enterprise offer, priority ANZ accounts, a commercial sponsor, experts and an approver, a sales owner, approved data and media access, and an agreed budget and baseline.

How do you measure progress?

We review account and role coverage, relevant responses, booked, held and qualified meetings, sales acceptance and stage costs with attribution. A booked meeting is recorded separately from one that was held and qualified.

Do you guarantee meetings or revenue?

No blanket meeting, engagement, cost-per-lead or revenue guarantee is part of the programme. Success definitions and commercial terms must be agreed before delivery.

Does the pilot automatically renew?

No. Ongoing delivery requires a separate agreed scope and fees after reviewing the evidence and economics.

Explore the connected programme

Related ABM guides

Review your priority accounts

Start with a free account-fit review. Agree the right scope before committing.