Modern ABM. Compete with your giants.
An account-based marketing agency for technology vendors in ANZ.
What David & Goliath does
David & Goliath runs account-based marketing for technology vendors selling into enterprise accounts in Australia and New Zealand. One programme connects expert content, account-based ads and human sales follow-up, including outbound calling. The ABM agency page sets out that programme.
Connect expert knowledge, account coverage and human follow-up.
Regional technology sales and marketing teams need their content, paid distribution and outbound activity to work from the same account priorities.
We agree the accounts and buying roles, create useful expert content, distribute it to those accounts and follow up with people. The programme connects the work through a shared strategy and explicit sales handoff.
ABM for technology vendors in Australia and New Zealand. David & Goliath builds and runs account-based marketing programmes for enterprise accounts. Cybersecurity and AI-native vendors are our strongest verticals. Additional APJ markets require a separate scope. AI supports research, production and coordination within delivery.
Three principles that guide every engagement.
Accounts first
Agree the priority accounts and buying roles before planning content, distribution or outreach. Account-Based Strategy is the shared foundation for the programme.
Useful expert knowledge
Turn your technical experts' knowledge into content that helps buyers understand their problems and choices. Your experts and approver remain involved.
Accountable follow-up
Connect account coverage and relevant responses to human follow-up. Agree screening evidence and sales handoff before delivery, then learn from meetings that happen.
What sets us apart.
One connected programme
Employee-Led Content, Account-Based Paid Ads and Outbound & Sales Calling work from one agreed account plan. Modern ABM that goes beyond the inbox, coordinated within an agreed scope.
Clear responsibilities
Your team provides available experts, an approver and a sales owner. We agree delivery responsibilities, permissions and handoff together. Your sales team owns closing.
Distinct outcome stages
Booked, held and sales-accepted meetings are recorded separately from pipeline and revenue. Measurement starts with an agreed baseline and meeting definition.
Josh Morrow
Josh Morrow is the founder of David & Goliath. ABM for technology vendors in Australia and New Zealand. David & Goliath builds and runs account-based marketing programmes for enterprise accounts.
Start with your offer, regional objective and account priorities. The account-fit review considers readiness and the next step before an engagement is scoped.
Get your free 90 day plan.
Get a free 90 day ABM plan. Start with a 30 minute account-fit review and bring as many target accounts as you want for us to map.