Demand events
Fill the room, then fill the pipeline.
We run the whole demand event, from the topic that sells to the follow-up that books the meetings.
Webinars
A webinar is not a slide deck read aloud to a room that never buys. Done right, it is a demand event: a live session that pulls in the exact buyers you want, holds the room, and hands your sales team a list of people who raised their hand. We build the event end to end. You bring the point of view and the face on camera. We handle the topic, the script, the production, the promotion, and the sequence that turns attendance into booked meetings. What you keep afterwards is a recorded authority asset that goes on generating demand long after the live date.
Optional add-on: Fractional Sales Leader
A demand event hands you a list of people who raised their hand. If your team cannot work that list fast enough, a senior closer can carry those deals and build the follow-up motion around them.
Learn more →- Every attendee is a self-selected buyer, so your sales team knows exactly who to call first
- Booked meetings in your calendar within the week, from a follow-up built to convert attention into calls
- A recorded authority asset you cut into a gated replay, a nurture sequence and a run of clips, so one event keeps booking calls for months
Step by step.
Pick a topic that sells
Not the topic you find interesting, the one your buyers are already trying to solve. We test the angle against real demand before you write a word.
Write the script
A run of show with a real argument, a payoff worth staying for, and a natural bridge to the offer that does not feel like a bait and switch.
Produce the session
We handle the run sheet, the tech, the slides, and the on-the-day direction so the person on camera only has to show up and be good.
Promote to fill the room
Email, social, and paid working together to register the right people, not just a big number. A small, qualified audience beats a big, soft one.
Follow up until meetings book
A segmented sequence that treats a live attendee, a no-show, and a replay viewer differently, and pushes each toward a call.
Who this is for.
Built for you
Teams selling a considered B2B product, the kind of purchase a buyer researches, compares, and takes to a committee before they sign. If your sale needs trust built before the first call, a demand event is where you build it at scale. You need someone willing to hold a point of view on camera and a product worth a genuine block of a buyer's attention.
Not for you
Not for low-consideration or purely transactional products. If a buyer decides in ten seconds and checks out with a card, a webinar is the wrong tool and a worse use of your money. This is also not for teams who want a webinar to exist rather than to book meetings. If nobody will commit to being on camera with a real argument, we cannot fill the room, and we will tell you that on the first call.
Webinars, answered.
How is this different from us just running a webinar ourselves?
Most in-house webinars die at two points: a topic nobody registers for, and a follow-up nobody runs. We own both. The topic gets tested against real demand before scripting, and the follow-up sequence runs on a schedule until meetings book, instead of one thank-you email and silence.
What do you need from us?
A person willing to hold a real point of view on camera, and product knowledge for the topic. We handle the rest: the script, the run of show, the promotion, and the sequence. You show up prepared and let us direct the day.
What do we own at the end?
The recording and everything cut from it. You gate it behind a form, slice it into short clips, and put it in your nurture. One live date becomes an asset that keeps pulling in registrations for months.
See exactly where your growth is leaking.
The Growth Audit maps where you are stuck across all five engines, names the one or two that will move the needle first, and gives you a 90-day plan. Credited if you proceed.