Revenue conversion
Someone to actually close it.
A senior operator who works your deals and builds the motion around them, so the meetings your engines book turn into signed revenue.
Fractional Sales Leader
The engines fill the calendar. This is the person who works it. They carry your deals personally, run the calls, and handle the follow-up, and at the same time they build the motion underneath: the process, the sequence, the CRM discipline, and a forecast you can actually trust. Fractional, so you get an operator who has closed at this level before without a base salary, equity, and a twelve-month bet on a VP Sales hire that may not land.
- Booked meetings that convert instead of ageing in the pipeline
- A forecast that holds up, so you can plan hiring and spend against it
- A documented sales motion that outlasts the engagement
- A founder who is no longer the only person who can close
Step by step.
Take the pipeline
We audit what is already in the funnel, what stalled and why, and pick up the deals worth working now rather than starting from zero.
Work the deals
They run the calls, handle objections, manage the follow-up, and push deals to a decision. Your name on the door, their hands on the deal.
Build the motion underneath
Qualification criteria, sequences, call structure, CRM hygiene. The parts that make the second deal easier than the first.
Own a number
A forecast you can plan against, reviewed weekly, with the honest version of what will and will not land this quarter.
Hand it back
The motion gets documented and handed to whoever runs it next, whether that is a hire, a founder, or us on a longer engagement. They build themselves out of the job.
Who this is for.
Built for you
Teams whose engines are producing meetings faster than anyone can work them, and founders still closing every deal personally who have become the bottleneck in their own pipeline. You have demand. What you do not have is enough senior selling capacity to convert it.
Not for you
Not for teams with no pipeline yet. If nothing is coming in, a closer has nothing to close, and you should fix demand first. Not for teams who want a body to hand a list to with no intention of changing how they sell. The motion has to change, or the same deals stall in the same place.
Fractional Sales Leader, answered.
How is this different from hiring a VP Sales?
A VP Sales is a base salary, equity, a recruitment cycle, and a twelve-month bet before you know whether it worked. This is a senior operator working your deals from the first month, on a fractional basis, with the option to stop. You find out whether the motion works before you commit to the headcount.
What happens when the engagement ends?
You keep the motion. The process, the sequences, the qualification criteria and the CRM discipline are documented as they are built, and handed to whoever runs it next. The point is to leave you with a repeatable way to sell, not a dependency.
Can they work alongside our existing sales team?
Yes, and that is often the better setup. They carry the deals your team cannot get to, set the standard for how a call is run, and coach the people already there. If you have reps but no one senior owning the motion, this is the gap it fills.
See exactly where your growth is leaking.
The Growth Audit maps where you are stuck across all five engines, names the one or two that will move the needle first, and gives you a 90-day plan. Credited if you proceed.