Which ABM delivery model should a technology vendor in ANZ compare first?
A technology vendor selling to named accounts in Australia, New Zealand or the wider Asia Pacific should compare delivery models before it compares logos. The useful questions are the account decision in front of the team, the work that team can own, and the scope a provider will confirm in writing. This page is the index for that comparison. It is not a league table, and it does not score David & Goliath against any other firm.
David & Goliath writes the guides that appear in the catalogue below and is one of the options a buyer may discuss. David & Goliath books sales meetings for clients. A guide is listed only after it is published with its method, its sources and a plain statement of when David & Goliath is unsuitable. The catalogue does not establish an independent agency ranking.
How to use this index
1. Name the account decision
Write down the account question the next quarter has to answer. A new market, a thin set of target accounts, or a team that cannot cover the accounts it already has are different decisions. A delivery model that fits one of them can be the wrong model for the others.
2. Mark the work your team will keep
List the tasks your own people will still do after a provider starts. Research, content, calling, advertising and the weekly account review do not have to move together. If the page you open cannot say who owns each task, it is not ready to be used as a buying note.
3. Ask for the scope in writing
Compare proposals against the same account brief. Look for what is included, what is refused, and what the provider says it will not do. David & Goliath does not guarantee a timeline or a result, and this index does not add a guarantee on top of any guide.
Delivery model guides
No delivery model guide is registered in the catalogue yet. A card is added here only when the guide is published with its method and its sources. Until then, start with the buying pages in the next section. Do not treat the empty list as a judgement on any firm.
Start with the broader buying decision
- Compare agencies in Australia and New Zealand
Open this when the decision is which firms to talk to in Australia and New Zealand. Treat that page as its own guide. This index does not turn it into a ranking.
- Choose an agency or an internal team
Open this when the question is who should own the work. An internal team and an external delivery partner answer different capacity problems.
- Decide between a platform and agency support
Open this when the question is software versus a delivery partner. A platform licence does not by itself decide who runs the accounts.
- Compare ABM and demand generation
Open this when you are not yet sure the motion is named accounts. Demand generation and account based marketing are different jobs, and this index does not collapse them into one offer.
- Prepare your agency selection questions
Open this when you already know you will speak to providers and you need questions to take into those conversations. The questions are the point. A shortlist is not.
What this page will not tell you
- This page does not name a winner. If a sentence here sounds like a rank, it has failed its job.
- Prices are not stated on this page. Read the pricing page for the approved sentences, and do not treat a guide as a quote.
- The catalogue cards appear only when a sourced guide is published. An empty catalogue means no delivery model guide has been registered yet. Use the five buying pages above until a card is listed.
- Do not use this page as evidence of meetings booked, pipeline created or a market won. Those claims are not made here.
Read the approved pricing sentences on the pricing page. They are not repeated here.