# David & Goliath AI > David & Goliath builds and runs account-based marketing programmes for technology vendors selling into ANZ enterprise accounts. ## Account-Based Marketing David & Goliath builds and runs account-based marketing programmes for technology vendors selling into ANZ enterprise accounts. - [Account-Based Marketing](https://davidandgoliath.ai/abm): Category guide: named accounts, ANZ scope, readiness and how expert content, paid ads and human outreach connect. - [ABM agency](https://davidandgoliath.ai/abm/agency): ABM agency for technology vendors selling into ANZ enterprise accounts. Named-account programmes: expert content, account-based ads and human outreach. - [ABM pricing](https://davidandgoliath.ai/abm/pricing): Understand ABM costs in Australia and New Zealand: account tiers, delivery fees, media spend, tools and scope to agree before committing to a programme. - [ABM Readiness Check](https://davidandgoliath.ai/tools/abm-fit): Self-assess the approved offer, account, sponsor, people, permissions and measurement inputs. Not a result forecast. - [Account-Based Marketing for APAC Technology Companies: A Practical Guide](https://davidandgoliath.ai/resources/abm-for-apac-technology-companies): Explore ABM for technology companies across Asia-Pacific: account selection, outreach by market, measurement and when to avoid an ABM programme. - [ABM vs Demand Generation: Which One Should You Run?](https://davidandgoliath.ai/resources/abm-vs-demand-generation): Compare ABM and demand generation by account priority, buyer needs, economics and readiness. Decide when to use an account-based approach or combine both. - [How to Build a Tier 1 Account List for Asia-Pacific](https://davidandgoliath.ai/resources/building-a-tier-one-account-list-apac): Build and tier a target account list across Asia-Pacific using trigger selection, market weighting and a practical method for sales agreement. - [How to Measure Account-Based Marketing](https://davidandgoliath.ai/resources/how-to-measure-abm): Measure ABM account coverage, engagement and meeting quality. Separate booked, held, qualified and sales-accepted meetings from pipeline and revenue. - [ABM for Series A SaaS Companies: What to Run and What to Skip](https://davidandgoliath.ai/resources/abm-for-series-a-saas-companies): Plan ABM for a Series A SaaS company with a small team: what to cut, what to keep, and the conditions under which ABM is the wrong choice. - [Running ABM in Japan and Singapore: What Changes](https://davidandgoliath.ai/resources/abm-in-japan-and-singapore): Compare ABM execution in Japan and Singapore: first touch norms, buying committees, procurement pace and changes to make to an ANZ playbook. - [The ABM Tech Stack for Lean Teams: What You Actually Need](https://davidandgoliath.ai/resources/abm-tech-stack-for-lean-teams): Explore the four essential layers of an ABM tech stack for a small team, what to defer, and why buying the platform first is a common mistake. - [How to Run ABM Without a Marketing Team](https://davidandgoliath.ai/resources/abm-without-a-marketing-team): Plan founder led ABM without a marketing hire: what to cut, what only the founder can do, and how much time to allow for the programme. - [Running ABM in Australia and New Zealand: What the Rules Allow](https://davidandgoliath.ai/resources/abm-in-australia-and-new-zealand): Explore account-based outreach in ANZ: lawful first touches, short chains of command, and governance questions from enterprise buyers. - [Running ABM in Hong Kong: Why Naming the Buyer Changes the Rules](https://davidandgoliath.ai/resources/abm-in-hong-kong): Naming the recipient brings outreach inside the PDPO direct marketing rules, and HKMA and SFC supervision sets the diligence bar your buyer must meet. - [Running ABM in India: Map the Reporting Line, Not the Office](https://davidandgoliath.ai/resources/abm-in-india): Explore account mapping for global capability centres in India, reporting lines, buying decisions, and what the DPDP Act asks you to prove. - [What an Account-Based Programme Costs in APAC, and When It Is the Wrong Spend](https://davidandgoliath.ai/resources/abm-cost-apac): Learn what drives ABM costs across Asia-Pacific, the four thresholds below which it is the wrong spend, and which alternatives to consider. ## Managed Account-Based Marketing Programme - [ABM services](https://davidandgoliath.ai/solutions) - [Managed Account-Based Marketing Programme](https://davidandgoliath.ai/solutions/ai-growth-engine): One account plan connects three service pillars. - [Review your priority accounts](https://davidandgoliath.ai/contact): Request a free account-fit review. - [Outbound & Sales Calling](https://davidandgoliath.ai/solutions/outbound-sales-calling): Human follow-up of relevant contacts and campaign responses, with qualification evidence and a clear handoff to your sales team. - [Employee-Led Content](https://davidandgoliath.ai/solutions/content-authority-engine): Employee-led content for technology vendors: turn your experts' knowledge into useful buyer content, guided by your agreed target-account plan. - [Account-Based Paid Ads](https://davidandgoliath.ai/solutions/paid-ads): Account-based paid ads for technology vendors: distribute useful expert content to buying roles at named accounts, with agreed media permissions. ## Company - [About](https://davidandgoliath.ai/about): Company and founder profile. - [Contact](https://davidandgoliath.ai/contact): Book a free 30-minute ABM account-fit review for your ANZ enterprise growth plan. Discuss up to three priority accounts and receive a one-page recap. - [Case studies](https://davidandgoliath.ai/case-studies): Published outcomes retain their original engagement context. - [How we work](https://davidandgoliath.ai/how-we-work): Current programme approach and scope. ## Archive - [Full site catalogue and ABM answers](https://davidandgoliath.ai/llms-full.txt): Full ABM answers and FAQs plus the existing resource, briefing, comparison and specialist libraries.